Fascinating. What do you think is the motivation of these people to promote Gmail? Because they use it? Are we able to use the same motivation in promoting Stranger?
If i look to myself I am a huge Google / Apple fan. Because i find their products so good i promote them (by word of mouth indeed) to my friends (throw away hotmail, use Gmail). Both Google and Apple have a very strong fan base from people who are willing to go a step further and make video's for instance. It would be good to think of a way of doing this with Stranger. Essential is the adoration of the product by some people who pick it up and spread the word / campaign.
2 comments:
Fascinating. What do you think is the motivation of these people to promote Gmail? Because they use it? Are we able to use the same motivation in promoting Stranger?
If i look to myself I am a huge Google / Apple fan. Because i find their products so good i promote them (by word of mouth indeed) to my friends (throw away hotmail, use Gmail). Both Google and Apple have a very strong fan base from people who are willing to go a step further and make video's for instance. It would be good to think of a way of doing this with Stranger. Essential is the adoration of the product by some people who pick it up and spread the word / campaign.
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