Peter van Woensel Kooy has published an artikel in the Marketingtribune of the youth trends in 2008. I'm not sure if i totally agree with these trends, but it's a nice list. I'm short in time so therefore it is in Dutch.
1. Social communities en info-inflatie - Het mediagebruik van jongeren levert entertainment op en het gevoel ergens bij te horen. Het deert hen niet dat de kwaliteit van de informatie via online media vaak een stuk lager ligt dan bij klassieke media en de grens tussen redactie en commercie vervaagt.
2. Werk zat - Als het gaat om opleidingen en beroepen, willen jongeren zich niet te veel vastleggen: alle opties open.
3. Geen tijd dus multitasken - Jongere generaties hebben het gevoel dat ze niet genoeg tijd hebben om alle dingen die ze willen doen ook effectief te doen: meer slordigheid.
4. Jumpstyle (2.0) - De jumpstyle-danstrend is bijna ten einde, maar parkour, tecktonik en het 'paardenmeisje' zijn in opkomst.
5. Uitgaan, comazuipen en obesitas - Consumptie is 'niet te weerstaan'.
6. Hockey (en de Rabo) is terug - Terwijl ABN Amro en Postbank averij oplopen, wordt de Rabobank wereldkampioen met de sexy, zelfbewuste hockeydames en door Fatima in te zetten.
7. Wilders-effect: terug in je tribe - De radicale toon van Wilders lijkt simpelweg te veel mensen over één kam te scheren. Een kwart van de jongeren overweegt om uit Nederland te emigreren.
8. Trend uit Parijs: de incroyables - Jonge dandy’s in Fred Perry-polo met smalle das en in strakke broeken ("de nieuwe incroyables") durven te worden uitgescholden vanwege hun persoonlijke stijl.
9. Doutzen & de celeb-branding - Doutzen Kroes en Esmee Denters bewijzen: iedereen is een ster. En C&A scoort dankzij Jan Smit.
10. De terugkomst van de punkrock-chica - Op Lowlands via zangeressen als Lily Allen, Kate Nash en Mia en in het Europese straatbeeld via Converse All Stars, slippers, Vans, Veja fairtrade en kakelbonte Nike Airs.
11. Spelen met porno - De nieuwe preutsheid van kabinet en wetenschappers springt niet over op de jeugd.
12. Al Gore en de laconieke juniorpoliticus - Onder jongeren wortelt het idee dat de wereld zonder actie 'naar de kloten' gaat. De behoefte aan duurzame rituelen en dus ook aan 'merken als bakens' stijgt.
12.13.2007
12.05.2007
Are kids the early adaptors after the media professionals?
As you will see in the Stranger research micro blogging is a huge micro trend that will develop itself in the future months. Today I found out that the AVRO (Dutch broadcaster) has set up an micro blog concering the Junior Songfestival. Dutch kids can follow the Dutch participants by the messages that they will post by their mobile on the microblog. Very nice initiative.
12.01.2007
Sub-spheres
One of the things that I really think we should tackle is locating chatrooms and online communities in different European countries. I mean what is the Hyves of Spain or Italy or are they all on Facebook? Apparently Skyrock is for instance very big in France and Orkut is big in Brazil. I know for instance that in Finland every single teenager is on IRC-galleria.
Same goes for video sites. What are the sub-YouTubes for different genres? I am going to post this to our Facebook group for Stranger.
Same goes for video sites. What are the sub-YouTubes for different genres? I am going to post this to our Facebook group for Stranger.
Emoticons
Hey people,
just saw yesterday at IDFA this amazing Dutch documentary called Emoticons about the ways teenagers girls use chatrooms and discussion boards and MSN in the Netherlands and how it works for many lonely and bullied girls as a tool for finding someone to talk to. The maker - Heddy Honigmann - might be someone to consider as a speaker for the industry meetings. I am thinking of getting in touch with her. I think one of our challenges is how we reach out to these girls.
just saw yesterday at IDFA this amazing Dutch documentary called Emoticons about the ways teenagers girls use chatrooms and discussion boards and MSN in the Netherlands and how it works for many lonely and bullied girls as a tool for finding someone to talk to. The maker - Heddy Honigmann - might be someone to consider as a speaker for the industry meetings. I am thinking of getting in touch with her. I think one of our challenges is how we reach out to these girls.
11.28.2007
Our youngsters don't care about privacy
Today the results of a research amongst youngsters about online privacy were published. An insight in our target group... 53% of the target group (youngsters from 12 - 18 years old) don't mind that their contactinformation on online communities is public for everyone. 62% realizes that they can be identified by everyone through their contactinformation that is visible for everybody. 33% doesn't want that everyone can see their personal information.
More results can be find on the following link:
http://www.molblog.nl/online/6118
More results can be find on the following link:
http://www.molblog.nl/online/6118
11.27.2007
London brings it on
From our European research we got some really interesting input from London. In the previous message i already posted two video's. I made a selection from the most interesting websites:
http://www.vvvv.org
vvvv is a toolkit for real time video synthesis. It is designed to facilitate the handling of large media environments with physical interfaces, real-time motion graphics, audio and video that can interact with many users simultaneously.
http://www.generatorx.no/
The Generator.x project is a conference, exhibition and weblog examining the role of software and generative strategies in current digital art and design. On the weblog you can find nice examples of different art projects and designs where software is the media.
http://www.thelightsurgeons.co.uk/
Although this site is not running yet it is interesting to click on the blog and read about the light surgeons. They pioneered in live mixed media performance. It's nice to check out the video's and photo's on the blog. Let's wait for the full site. I'm curieus...
http://squa.re
This website is mend as liberation for like-minded, luxury-focused people who live an inspiring lifestyle. Squa.re offers unique content in luxury, style, travel and nightlife. I think it is a good example of niche marketing that might grow out to a succes.
This is an selection from some interesting organisations:
http://www.optronica.org
Optronica is a London based visual music festival in collaboration with British Film Institute. Two screening programme's were also shown on the STRP festival in Eindhoven.
http://www.dfuse.com/
D-fuse is a London collective of artists who explore a wide range of creative media. Their work had been shown in musea and festivals all over Europe. Also they have worked with different musicians, such as Beck and Alter Ego but als with classical composers.
http://www.onedotzero.com/
One dot zero is a cross-media production company and an acclaimed international network of events. They work mostly in London but there installations are also shown in the rest of Europe and other countries like Seoul.
http://www.vvvv.org
vvvv is a toolkit for real time video synthesis. It is designed to facilitate the handling of large media environments with physical interfaces, real-time motion graphics, audio and video that can interact with many users simultaneously.
http://www.generatorx.no/
The Generator.x project is a conference, exhibition and weblog examining the role of software and generative strategies in current digital art and design. On the weblog you can find nice examples of different art projects and designs where software is the media.
http://www.thelightsurgeons.co.uk/
Although this site is not running yet it is interesting to click on the blog and read about the light surgeons. They pioneered in live mixed media performance. It's nice to check out the video's and photo's on the blog. Let's wait for the full site. I'm curieus...
http://squa.re
This website is mend as liberation for like-minded, luxury-focused people who live an inspiring lifestyle. Squa.re offers unique content in luxury, style, travel and nightlife. I think it is a good example of niche marketing that might grow out to a succes.
This is an selection from some interesting organisations:
http://www.optronica.org
Optronica is a London based visual music festival in collaboration with British Film Institute. Two screening programme's were also shown on the STRP festival in Eindhoven.
http://www.dfuse.com/
D-fuse is a London collective of artists who explore a wide range of creative media. Their work had been shown in musea and festivals all over Europe. Also they have worked with different musicians, such as Beck and Alter Ego but als with classical composers.
http://www.onedotzero.com/
One dot zero is a cross-media production company and an acclaimed international network of events. They work mostly in London but there installations are also shown in the rest of Europe and other countries like Seoul.
11.26.2007
Video's from England
These are two music video's we got from a contact in London. Although they are not user generated they are two nice examples of remarkable video's. I really like the last one from Vitalic and Pleix.
Spanish video
From our Spanish contact we got the following contribution. There is A TV program called "Silent" about trends. They put videos representing silence at the end of each program.
Their website looks pretty interesting. Unfortunately my spanish is not so good so for me it is quite incomprehensible...
http://blogs.ccrtvi.com/silenci.php
This is an video art festival:
http://www.loop-barcelona.com
Their website looks pretty interesting. Unfortunately my spanish is not so good so for me it is quite incomprehensible...
http://blogs.ccrtvi.com/silenci.php
This is an video art festival:
http://www.loop-barcelona.com
Danish organisations / video artists and directors
From our European research we got an contribution from Denmark.
Interesting organisations working with video are:
- Copenhagen dokumentary festival: CPH:DOX
- Zentropa - Lars von Triers film company
A few good danish video artists and directors are:
- Super 8
- Phie Ambo
- Anders Morgenthal
Interesting organisations working with video are:
- Copenhagen dokumentary festival: CPH:DOX
- Zentropa - Lars von Triers film company
A few good danish video artists and directors are:
- Super 8
- Phie Ambo
- Anders Morgenthal
11.21.2007
What the big shots are doing?
Looking into this conference programme might be useful in the sense that it gives us an idea what the old, mainstream players are doing related to diversity.
Migration&Integration (actually happening tomorrow) in Paris with the patronage of European Broadcasting Union, Sarkozy, Council of Europe and the EU.
Migration&Integration (actually happening tomorrow) in Paris with the patronage of European Broadcasting Union, Sarkozy, Council of Europe and the EU.
Max Cornelissen hacks 'erop los'
On this youtube channel you can find the video's from Max Cornelissen. Although the video's are used to promote IT educations and therefore not fully user generated i did want to show you these. The link is: http://www.youtube.com/user/maxcornelisse
This is a very funny one:
This is a very funny one:
11.20.2007
Online torture video festival
Egyptian bloggers are setting up an online video festival during the Cairo filmfestival with torture video's. During the festival that takes place from nov. 27th till dec. 7th controversial torture methods by security services will be shown.
Video privacy expiriment
Eyedentity is a project / expiriment from the VPRO where one girl is locked and must survive with only the internet. The project starts at nov. 30th. You can follow her 24 hours a day and she is also going to make her own YouTube video's.
11.19.2007
Customized
Nike opened a store in London with customized Air Force 1's sneakers. You can also design your own pair. Unique is that the concept is translated from online into offline. Where you first only designed your sneakers online, you might find them in the London store right now.
Go supermodel
On the website http://nl.gosupermodel.com/ girls make their own super model avator. On the youTube channel http://www.youtube.com/nieuwemodellen girls uploaded their own advertorial video's to promote this new site.
11.14.2007
Gmail makes user generated video advertisement
This is an older video. All the different parts are from user generated video's. Google made 1 video out of it to promote Gmail.
10.31.2007
User generated advertisement
The apple advertisements are always quite impressive. This one even more because it is made by a customer. Apple contacted the maker Nick Haley and offered him a job to make the video professional. In a short while it will be shown in Europe.
10.29.2007
Winning money
Geld winnen met user generated video op Zooppa
Posted by: Minze Tijtsma in Web 2.0, Advertising
Voor de Creatievelingen onder ons die zich bezig houden met Film-, Commercial making en Multimedia. Zooppa biedt de mogelijkheid om geld te winnen met User Generated Video. Met Zooppa zoals ze het zelf zeggen gaat Advertising Social. Elke video begint met een briefing van de brand die een commercial wil. De briefing biedt diverse concepten waarop je een video kunt maken. Uiteraard mag je dit ook totaal zelf bedenken.
Jij en de Community kunnen de video’s raten. De video’s met de hoogste ratings winnen een van de geldprijzen die vooraf vastgesteld worden. Elke prijs die je wint wordt uitbetaald in Zoop$. Vergis je niet, elke Zoop$ staat gelijk aan een US$. Bij elke duizend Zoop$ kan het geld dat gewonnen is worden uitbetaald.
Naast een video in je eentje maken is er ook de mogelijkheid om een Team-prijs te winnen. Hierbij kun je gebruik maken van een storyboard gemaakt door iemand binnen de community van Zooppa. Win je de prijs met het storyboard dan krijg je bij de huidige prijs die er is zo’n 1300 Zoop$, 1000 voor de video en 300 naar de maker van het storyboard.
Bron:www.tijtsma.nl
More information on: www.zoopa.com
Posted by: Minze Tijtsma in Web 2.0, Advertising
Voor de Creatievelingen onder ons die zich bezig houden met Film-, Commercial making en Multimedia. Zooppa biedt de mogelijkheid om geld te winnen met User Generated Video. Met Zooppa zoals ze het zelf zeggen gaat Advertising Social. Elke video begint met een briefing van de brand die een commercial wil. De briefing biedt diverse concepten waarop je een video kunt maken. Uiteraard mag je dit ook totaal zelf bedenken.
Jij en de Community kunnen de video’s raten. De video’s met de hoogste ratings winnen een van de geldprijzen die vooraf vastgesteld worden. Elke prijs die je wint wordt uitbetaald in Zoop$. Vergis je niet, elke Zoop$ staat gelijk aan een US$. Bij elke duizend Zoop$ kan het geld dat gewonnen is worden uitbetaald.
Naast een video in je eentje maken is er ook de mogelijkheid om een Team-prijs te winnen. Hierbij kun je gebruik maken van een storyboard gemaakt door iemand binnen de community van Zooppa. Win je de prijs met het storyboard dan krijg je bij de huidige prijs die er is zo’n 1300 Zoop$, 1000 voor de video en 300 naar de maker van het storyboard.
Bron:www.tijtsma.nl
More information on: www.zoopa.com
50 Cent - Candy Shop
I showed this to our colleagues and especially the ones with teenager children were quite worried.
Reclaim sexuality
Jerneja found this video. I think it is superclever. One takes two commercial products and creates something new.
Seeking authenticity
I already shared this with some of you but I kind of like the approach in this Madonna song. I mean this is what I would be looking for in Stranger as well: authenticity. Not videos by young people but videos on me. "This is who I am, like it or not." Sometimes confrontation is good.
Focus
Good that this blog is finally on place. What I would like us to concentrate are:
- what are people doing, how do they use video?
- what are they saying?
- where do they post their videos?
- European examples
- what keywords we should use to find the right videos
10.25.2007
Stranger Player
Check this new video from zZz as an idea how to use a player in a video. Seing how we have our own Stranger player, i found this video quite inspiring (visually).
In the meantime, I would like to challenge you all to come up with more inspiring videos than I have up to now, and less American examples as well.
Regards,
Susanne
In the meantime, I would like to challenge you all to come up with more inspiring videos than I have up to now, and less American examples as well.
Regards,
Susanne
10.24.2007
How to... JUMP!
For our young Dutch audience, if they don't already know, a tutorial how to jump. It is a good example how young people educate their peers on trends.
A jumpstyle tutorial:
And then, once the hype sets in, people start showing off, and uploading their own jumpstyle videos:
I would like to search for other, more European examples. But the jumpvideos might be nice, because their so very Dutch!
Regards,
Susanne
A jumpstyle tutorial:
And then, once the hype sets in, people start showing off, and uploading their own jumpstyle videos:
I would like to search for other, more European examples. But the jumpvideos might be nice, because their so very Dutch!
Regards,
Susanne
10.16.2007
Welcome to Stranger
Dear all,
Welcome to the blog for the Stranger research. I would like to invite you all to join in, and post your ideas on innovative and exciting new videos, projects, websites, artists, speakers, and organizations working with young people and video.
I will start with a type of video that we haven't considered before, the video where we see different forms of art performed 'live'.
I hope to see your comments and new ideas soon!
Regards,
Susanne
Welcome to the blog for the Stranger research. I would like to invite you all to join in, and post your ideas on innovative and exciting new videos, projects, websites, artists, speakers, and organizations working with young people and video.
I will start with a type of video that we haven't considered before, the video where we see different forms of art performed 'live'.
I hope to see your comments and new ideas soon!
Regards,
Susanne
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