Pinguin Books started a new online initiative through which consumers can enjoy six different novels in cooperation with Google maps. Eventhough this an example from the publishing industry, it is a very interesting example of using the power of the internet to tell stories in new ways.
So check this link for the article:
http://www.springwise.com/media_publishing/storytelling_with_google_maps/
or go to :
http://www.wetellstories.co.uk/
4.17.2008
2.14.2008
Explicit content
8 Dutch teenagers are arrested for molestation of a 12 year old teenager. They are arrested because they filmed the incident and put it on YouTube.
This is probably not the only incident but shows how young people use video these days. I think this is not a form of self expression but tough behaviour of young kids who think the internet is a free world without any restrictions.
This is probably not the only incident but shows how young people use video these days. I think this is not a form of self expression but tough behaviour of young kids who think the internet is a free world without any restrictions.
1.02.2008
Tips from Warschau
Apparently there are some people that save their email for a month and then start replying to it ;-)
Anyway these websites are not from Polland but maybe they are interesting anyway.
Break
Break is a online entertainment destination for guys with over 18,000,000 unique viewers and 500,000,000 page impressions per month. Mainly men between 15 - 35 visit the U.S. site. Like the name suggests the videos are mainly videos of people falling and breaking stuff and accidents. In consensus with the generation cash trend, you get paid on Break for uploading your video.
Outloud
Although this is a Dutch / Amsterdam iniative I didn't know this site yet. Outloud TV takes video sharing one step further by adding a direct link between Internet and TV. Videos uploaded to Outloud are transferred to broadcast TV, street screens, festivals, schools, and cultural venues such as museums, galleries clubs and more.
Piczo
Piczo empowers teens worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safe online environment. Since its launch less than three years ago, Piczo has grown to roughly 12 million monthly unique visitors and over a billion monthly page views solely through the viral efforts of loyal members. I think it is a very nice site. They are based in the US but are spreading out in Europe starting in Hamburg en London.
Anyway these websites are not from Polland but maybe they are interesting anyway.
Break
Break is a online entertainment destination for guys with over 18,000,000 unique viewers and 500,000,000 page impressions per month. Mainly men between 15 - 35 visit the U.S. site. Like the name suggests the videos are mainly videos of people falling and breaking stuff and accidents. In consensus with the generation cash trend, you get paid on Break for uploading your video.
Outloud
Although this is a Dutch / Amsterdam iniative I didn't know this site yet. Outloud TV takes video sharing one step further by adding a direct link between Internet and TV. Videos uploaded to Outloud are transferred to broadcast TV, street screens, festivals, schools, and cultural venues such as museums, galleries clubs and more.
Piczo
Piczo empowers teens worldwide to creatively express themselves, build personal communities, and share ideas and experiences with their friends in a safe online environment. Since its launch less than three years ago, Piczo has grown to roughly 12 million monthly unique visitors and over a billion monthly page views solely through the viral efforts of loyal members. I think it is a very nice site. They are based in the US but are spreading out in Europe starting in Hamburg en London.
12.13.2007
Youth trends 2008
Peter van Woensel Kooy has published an artikel in the Marketingtribune of the youth trends in 2008. I'm not sure if i totally agree with these trends, but it's a nice list. I'm short in time so therefore it is in Dutch.
1. Social communities en info-inflatie - Het mediagebruik van jongeren levert entertainment op en het gevoel ergens bij te horen. Het deert hen niet dat de kwaliteit van de informatie via online media vaak een stuk lager ligt dan bij klassieke media en de grens tussen redactie en commercie vervaagt.
2. Werk zat - Als het gaat om opleidingen en beroepen, willen jongeren zich niet te veel vastleggen: alle opties open.
3. Geen tijd dus multitasken - Jongere generaties hebben het gevoel dat ze niet genoeg tijd hebben om alle dingen die ze willen doen ook effectief te doen: meer slordigheid.
4. Jumpstyle (2.0) - De jumpstyle-danstrend is bijna ten einde, maar parkour, tecktonik en het 'paardenmeisje' zijn in opkomst.
5. Uitgaan, comazuipen en obesitas - Consumptie is 'niet te weerstaan'.
6. Hockey (en de Rabo) is terug - Terwijl ABN Amro en Postbank averij oplopen, wordt de Rabobank wereldkampioen met de sexy, zelfbewuste hockeydames en door Fatima in te zetten.
7. Wilders-effect: terug in je tribe - De radicale toon van Wilders lijkt simpelweg te veel mensen over één kam te scheren. Een kwart van de jongeren overweegt om uit Nederland te emigreren.
8. Trend uit Parijs: de incroyables - Jonge dandy’s in Fred Perry-polo met smalle das en in strakke broeken ("de nieuwe incroyables") durven te worden uitgescholden vanwege hun persoonlijke stijl.
9. Doutzen & de celeb-branding - Doutzen Kroes en Esmee Denters bewijzen: iedereen is een ster. En C&A scoort dankzij Jan Smit.
10. De terugkomst van de punkrock-chica - Op Lowlands via zangeressen als Lily Allen, Kate Nash en Mia en in het Europese straatbeeld via Converse All Stars, slippers, Vans, Veja fairtrade en kakelbonte Nike Airs.
11. Spelen met porno - De nieuwe preutsheid van kabinet en wetenschappers springt niet over op de jeugd.
12. Al Gore en de laconieke juniorpoliticus - Onder jongeren wortelt het idee dat de wereld zonder actie 'naar de kloten' gaat. De behoefte aan duurzame rituelen en dus ook aan 'merken als bakens' stijgt.
1. Social communities en info-inflatie - Het mediagebruik van jongeren levert entertainment op en het gevoel ergens bij te horen. Het deert hen niet dat de kwaliteit van de informatie via online media vaak een stuk lager ligt dan bij klassieke media en de grens tussen redactie en commercie vervaagt.
2. Werk zat - Als het gaat om opleidingen en beroepen, willen jongeren zich niet te veel vastleggen: alle opties open.
3. Geen tijd dus multitasken - Jongere generaties hebben het gevoel dat ze niet genoeg tijd hebben om alle dingen die ze willen doen ook effectief te doen: meer slordigheid.
4. Jumpstyle (2.0) - De jumpstyle-danstrend is bijna ten einde, maar parkour, tecktonik en het 'paardenmeisje' zijn in opkomst.
5. Uitgaan, comazuipen en obesitas - Consumptie is 'niet te weerstaan'.
6. Hockey (en de Rabo) is terug - Terwijl ABN Amro en Postbank averij oplopen, wordt de Rabobank wereldkampioen met de sexy, zelfbewuste hockeydames en door Fatima in te zetten.
7. Wilders-effect: terug in je tribe - De radicale toon van Wilders lijkt simpelweg te veel mensen over één kam te scheren. Een kwart van de jongeren overweegt om uit Nederland te emigreren.
8. Trend uit Parijs: de incroyables - Jonge dandy’s in Fred Perry-polo met smalle das en in strakke broeken ("de nieuwe incroyables") durven te worden uitgescholden vanwege hun persoonlijke stijl.
9. Doutzen & de celeb-branding - Doutzen Kroes en Esmee Denters bewijzen: iedereen is een ster. En C&A scoort dankzij Jan Smit.
10. De terugkomst van de punkrock-chica - Op Lowlands via zangeressen als Lily Allen, Kate Nash en Mia en in het Europese straatbeeld via Converse All Stars, slippers, Vans, Veja fairtrade en kakelbonte Nike Airs.
11. Spelen met porno - De nieuwe preutsheid van kabinet en wetenschappers springt niet over op de jeugd.
12. Al Gore en de laconieke juniorpoliticus - Onder jongeren wortelt het idee dat de wereld zonder actie 'naar de kloten' gaat. De behoefte aan duurzame rituelen en dus ook aan 'merken als bakens' stijgt.
12.05.2007
Are kids the early adaptors after the media professionals?
As you will see in the Stranger research micro blogging is a huge micro trend that will develop itself in the future months. Today I found out that the AVRO (Dutch broadcaster) has set up an micro blog concering the Junior Songfestival. Dutch kids can follow the Dutch participants by the messages that they will post by their mobile on the microblog. Very nice initiative.
12.01.2007
Sub-spheres
One of the things that I really think we should tackle is locating chatrooms and online communities in different European countries. I mean what is the Hyves of Spain or Italy or are they all on Facebook? Apparently Skyrock is for instance very big in France and Orkut is big in Brazil. I know for instance that in Finland every single teenager is on IRC-galleria.
Same goes for video sites. What are the sub-YouTubes for different genres? I am going to post this to our Facebook group for Stranger.
Same goes for video sites. What are the sub-YouTubes for different genres? I am going to post this to our Facebook group for Stranger.
Emoticons
Hey people,
just saw yesterday at IDFA this amazing Dutch documentary called Emoticons about the ways teenagers girls use chatrooms and discussion boards and MSN in the Netherlands and how it works for many lonely and bullied girls as a tool for finding someone to talk to. The maker - Heddy Honigmann - might be someone to consider as a speaker for the industry meetings. I am thinking of getting in touch with her. I think one of our challenges is how we reach out to these girls.
just saw yesterday at IDFA this amazing Dutch documentary called Emoticons about the ways teenagers girls use chatrooms and discussion boards and MSN in the Netherlands and how it works for many lonely and bullied girls as a tool for finding someone to talk to. The maker - Heddy Honigmann - might be someone to consider as a speaker for the industry meetings. I am thinking of getting in touch with her. I think one of our challenges is how we reach out to these girls.
11.28.2007
Our youngsters don't care about privacy
Today the results of a research amongst youngsters about online privacy were published. An insight in our target group... 53% of the target group (youngsters from 12 - 18 years old) don't mind that their contactinformation on online communities is public for everyone. 62% realizes that they can be identified by everyone through their contactinformation that is visible for everybody. 33% doesn't want that everyone can see their personal information.
More results can be find on the following link:
http://www.molblog.nl/online/6118
More results can be find on the following link:
http://www.molblog.nl/online/6118
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